The store represents a fusion between Buenos Aires and Milan, Europe and Argentina, fashion and food. It is an evocative journey back through time, discovering emotions that represent the DNA of La Martina, starting from its first and most famous location in Buenos Aires.
The new Milanese flagship store in the city centre, on Corso Garibaldi, covers 500 square metres and bears the signature of architect and designer Fabio Novembre. It is the brand's largest single-brand boutique in Europe. It is also conceived as an innovative retail space, with a mix of digital and physical experiences, and an area dedicated to taste, realised in partnership with one of the most famous restaurants in Milan: Caveau di tradizioni. The space includes an exclusive selection of limited edition products, and a room dedicated to technical polo equipment, of which La Martina is the leading manufacturer globally.
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